Revenue Analytics and Reports

The analytics pages turn your normalized revenue into decision-ready metrics: SaaS Metrics for recurring-revenue quality, Channel Performance for unit economics by channel, and Financial Reports for the standard finance report library.

Overview

Under Analytics in the sidebar:

SaaS Metrics — ARR, MRR, retention, and the ARR waterfall.
Channel Performance — revenue, mix, and margin by channel.
Financial Reports — a library of billing and revenue-audit reports you can run and export.

SaaS Metrics

The SaaS Metrics dashboard summarizes recurring-revenue health across the selected channel and date range.

Metric cards

Card	Meaning
ARR	Annual Recurring Revenue — a point-in-time snapshot of active recurring revenue as of the end of the period.
MRR	Monthly Recurring Revenue for the same active recurring base.
NRR	Net Revenue Retention — expansion and contraction of your existing base.
GRR	Gross Revenue Retention — retention before expansion.
ARPU	Average Revenue Per User (per month).
DSO	Days Sales Outstanding (see Receivables).

Charts include the ARR waterfall (opening → new → expansion → contraction → churn → closing), NRR by channel, an MRR trend by cohort, and ARPU by channel. Use Export CSV to download the underlying data.

Channel Performance

The Channel Performance page compares revenue and unit economics across channels for the selected date range.

Metric cards

Card	Meaning
Total revenue	Total revenue across all channels in scope.
Top channel	The highest-revenue channel and its share.
Marketplace vs. Stripe	Split of revenue between marketplace channels and Stripe.
Avg net margin	Average net margin after platform fees.

A revenue by channel chart and a channel mix donut visualize the split, and the channel unit economics table lists each channel’s revenue, platform fee, net revenue, net margin, and average days to payout. Export either the summary or the unit-economics table to CSV.

Financial Reports

The Financial Reports page is a library of standard reports plus your saved reports.

Available reports include:

Billing — Invoice Aging, Invoice Detail, Payment History, Disbursement Summary and Detail, Credit Memo.
Revenue audit — Multi-Channel Revenue Summary, Bookings vs. Billings Reconciliation, ASC 606 Recognition Schedule, Deferred Revenue Roll-Forward, Revenue Reporting Policy Audit, and Bank Reconciliation Summary and Detail.

Select Run report to preview it, then export to CSV or PDF. Saved reports appear in their own panel, labelled by source, and you can create, edit, run, or delete them.

KPI calculation formulas

KPI	Applies to	Formula	Calculation details
ARR	AWS, Azure, GCP, Stripe	`Σ annualized recurring revenue active as of period end`	Built bottom-up from monthly recurring amounts; one-time charges are annualized too.
MRR	AWS, Azure, GCP, Stripe	`ARR ÷ 12` (in aggregate)	Derived from the same active recurring base.
NRR	AWS, Azure, GCP, Stripe	`(base + expansion − contraction − churn) ÷ base × 100`	Base = recurring revenue at period start.
GRR	AWS, Azure, GCP, Stripe	`(base − contraction − churn) ÷ base × 100`	Retention before expansion.
Churn	AWS, Azure, GCP, Stripe	`churned recurring revenue ÷ base`	Revenue lost from customers active at period start.
ARPU	AWS, Azure, GCP, Stripe	`MRR ÷ distinct active buyers`	Per month.
Total revenue	AWS, Azure, GCP, Stripe	`Σ revenue across channels in scope`	Common across channels.
Top channel share	AWS, Azure, GCP, Stripe	`channel revenue ÷ total revenue`	Highest-revenue channel.
Avg net margin	AWS, Azure, GCP, Stripe	`Σ net revenue ÷ Σ revenue`	Net revenue = revenue − platform fee.

These metrics run on the unified revenue records, so the formulas are common across channels; the per-channel values differ because each channel’s fees and mix differ (see Revenue Records for how collectable amounts are normalized per channel). The Financial Reports page has no summary KPIs of its own.