Seller Registration

Register as a seller on AWS Marketplace so you can list, manage, and monetize your products before connecting your AWS account to Suger.

Overview

Before you can connect your AWS account to Suger, you need to be a registered seller on AWS Marketplace. Registration happens entirely in AWS — this guide walks you through what to do and in what order, with links to the official AWS instructions for each step.

This process enables Independent Software Vendors (ISVs), Managed Service Providers (MSPs), and other eligible entities to list, manage, and monetize software or services through AWS’s global customer base. Completing your public profile lets you list free products; providing tax and banking information lets you publish paid and BYOL (Bring Your Own License) products.

The full process typically takes 1–4 weeks, depending on your location and whether Know Your Customer (KYC) verification is required.

Prerequisites

Before initiating the registration process, make sure you have the following:

• AWS Account: An existing AWS account, or create a new one dedicated to marketplace activities. It’s recommended to use a separate account from your production workloads.
• Eligible Jurisdiction: You must be a permanent resident or have a business entity in an eligible country or region. To view the list, see Eligible Jurisdictions.
• Business Information: Legal business name, address, official website, and contact details.
• Government-issued photo ID: Required to verify your identity during registration.
• Tax Information: Relevant tax identification numbers and documentation (for example, a W-9 for U.S. entities or a W-8 for non-U.S. entities).
• Bank Account Details: A bank account capable of receiving USD disbursements.
• AWS alliance lead: The name and email of the person managing your AWS partner relationship.

Step 1: Check your eligibility

Before starting, confirm you meet AWS’s baseline requirements. All sellers must:

• Have an active AWS account in good standing
• Sell publicly available, production-ready software
• Have a defined customer support process

If you plan to sell paid or BYOL products, your business must be incorporated in an AWS-approved country or region. Individual sellers must be permanent residents or citizens of one of those locations. For more details, see Seller eligibility requirements.

Step 2: Choose the AWS account you’ll use for selling

To create an AWS Marketplace account, you must first have an active AWS account. If you don’t already have one, register on the AWS website and use your credentials to sign in to the AWS Management Console.

AWS recommends using a dedicated AWS account for your marketplace seller activity. This account becomes your seller of record and is used for listings, reporting, payments, and communications from AWS Marketplace. A dedicated account makes it easier to separate marketplace operations from other AWS workloads, so if you’re creating one from scratch, consider using a subaccount rather than the account where your product is deployed.

When setting up access, use IAM roles instead of sharing root credentials, and consider using a role-based email address that your marketplace team can monitor.

For more details, see AWS account setup considerations and best practices.

Step 3: Register as a seller and create your public profile

Your public profile is visible to potential customers and includes essential information about your company.

Have these ready before you start:

• Government-issued photo ID
• Official business name and website
• Business tax ID (EIN for U.S. companies; VAT or GST number for non-U.S. companies)
• Name and email of your AWS alliance lead

Instructions:

1. Navigate to the AWS Marketplace Management Portal and click Register now, then sign in with your AWS account credentials.

   

2. Fill in your company details, accept the terms and conditions, and provide the necessary information.

   

3. Once you complete registration, you’re taken to the AWS Marketplace Management Portal settings to set up your public profile. Select Add public profile and provide:

   • Seller Display Name: Your company’s name as it will appear to customers.
   • Company Website URL: Link to your official website.
   • Company Description: A brief overview of your company and offerings.
   • Company Logo: Upload a logo (SVG or PNG format, up to 300px wide by 150px high, max 500KB).
   • Support Contact Information: Email and/or phone number for customer support.

   

Completing your public profile allows you to list free products. To list paid or BYOL products, continue with the remaining steps.

For the full AWS walkthrough, see Register as a seller on AWS Marketplace.

Step 4: Submit your tax information

AWS requires tax information to comply with regional tax laws before you can publish paid products.

Instructions:

1. In the AWS Marketplace Management Portal, go to Settings.
2. Under Tax Information, click Go to tax dashboard and complete the tax interview:
   • U.S. sellers: Submit a W-9 form.
   • Non-U.S. sellers: Submit a W-8 form and provide VAT or GST registration numbers, if applicable.
3. If available, complete the VAT Information section with your relevant VAT details.

The following fields are typically required:

• Federal tax classification. Most companies are a C Corporation; others may be an S Corporation, Partnership, or Limited liability company.
• Business Name and Business Address.
• EIN (Federal Employer Identification Number).

For the full AWS walkthrough, see Provide tax information to AWS.

Step 5: Add your banking and disbursement information

To receive payments from AWS, you must provide valid banking details. You must complete the tax information step first.

Add a bank account:

1. In the AWS Marketplace Management Portal, go to Settings.
2. Under Payment Information, select Add Bank Account and provide your details:
   • U.S. Bank Account: Enter your ACH-enabled account information.
   • Non-U.S. Bank Account: Provide your SWIFT code and account details.
   • Hyperwallet: If you don’t have a U.S. bank account, you can register for a virtual U.S. bank account through Hyperwallet.

The following fields are typically required:

• Bank account address — the address on your company bank account.
• Bank account holder name — in most cases, your company’s legal name.
• Routing Number
• Account Number

Set your disbursement preference:

After your bank account is added, configure how and when AWS sends your funds. Under Settings > Payment Information, click Add disbursement and fill out these sections:

• Disbursement Currency Info — Select the currency you want to receive disbursements in. Only one currency can be associated per disbursement method.
• Disbursement Bank Account Info — Select the bank account you added previously. UK bank accounts may not appear for disbursements in AUD, JPY, or USD; use an alternate account in those cases.
• Disbursement Schedule — Choose Daily (disbursements occur automatically as they become available, requires a positive balance) or Monthly (a fixed day of the month, 1–28).

Click Save to finalize your disbursement method.

For the full AWS walkthroughs, see Provide bank account information and Set disbursement preferences.

Step 6: Complete KYC verification (if required)

Know Your Customer (KYC) verification is required if you plan to:

• Sell to buyers in Europe, the Middle East, or Africa (EMEA)
• Receive disbursements for South Korea transactions
• Use a UK-based bank account

Instructions:

1. In the AWS Marketplace Management Portal, go to Settings and open the Know Your Customer (KYC) tab.
2. Start the KYC compliance process and provide the required information:
   • Company Details: Legal name, registration number, and address.
   • Beneficial Ownership: Information about individuals who own or control the company.
   • Supporting Documents: Upload documents such as business registration certificates and identification proofs.
3. Submit the information for verification.

You can optionally add secondary users who can manage KYC information and financial details; these users must also complete the KYC verification process.

For the full AWS walkthrough, see Complete the Know Your Customer (KYC) process.

Step 7: Verify your bank account

To finalize your registration and start receiving disbursements, verify your bank account.

1. In the AWS Marketplace Management Portal, go to Settings.
2. Under Payment Information, select Update banking information.
3. Choose the bank account you provided earlier.
4. Click Verify and follow the instructions to upload a recent bank statement.
5. Submit the information for verification.

Confirm your seller status

Once all the required steps are complete — public profile set up, tax and banking information submitted, and your disbursement method configured — your AWS Marketplace account status updates automatically. In the AWS Marketplace Management Portal, the status changes from Public Free products to Publish Paid and Free products (displayed in green).

Create an IAM Admin user (recommended)

The root user has unrestricted access to all resources in an AWS account and should only be used for activities that require root credentials, such as billing or managing accounts through AWS Organizations. Following the principle of least privilege, create an Admin user in an Admin group and use it to operate your AWS account.

1. Sign in to the AWS Management Console and navigate to the IAM service.

   

2. Under Access management on the IAM dashboard, go to Users.

   

3. On the Users page, click Add users.

   

4. Provide a user name and check Enable console access. Select the appropriate options under Console password, then click Next.

   

5. (Optional) If you don’t already have an Admin group, click Create group. If you do, skip to step 8.

   

6. Provide a name for the Admin group and select the AdministratorAccess policy under Permissions policies.

   

7. Click Create user group to create the Admin group.

   

8. Select the Admin group to add the user to, then click Next.

   

9. Adding tags is optional but recommended. Add tags as appropriate, then click Create user.

   

10. Save or securely share the sign-in details for the Admin user, then click Return to users list.

    

11. In the Users list, confirm the Admin user has been created and added to the Admin group.

    

You’re ready to connect to Suger

Once AWS confirms your seller registration is verified and your tax and banking information is on file, come back to Suger to connect your AWS account and start managing your listings and offers. See Integrate AWS Marketplace with Suger.