Suger

Get Started

Suger is a cloud go-to-market platform for selling and billing software through AWS, Azure, Google Cloud, Alibaba Cloud, Snowflake, and Oracle marketplaces. This section is both the onboarding path for a team that is new to Suger and the reference for the console features every team keeps using once it is live.

Work through Start here in order if you are setting Suger up for the first time — Quick Start walks the 30-minute path from signup to your first offer; the only open-ended step is waiting for Suger to approve your organization. The groups below cover the concepts the rest of the documentation assumes, the day-to-day screens in the console, and the APIs and webhooks that connect Suger to your own systems.

Start here

  1. Quick Start — the 30-minute path: sign up, get approved, connect a cloud, create your first product and offer.
  2. Account — create your organization, turn on MFA, and invite your team with the right roles.
  3. Connect Your First Cloud Marketplace — link the cloud you sell through so you can list products, create offers, and get paid.
  4. Navigate the Suger Console — find your way around the left navigation and the top-bar tools.

Understand how Suger works

Read these before you build — they define the vocabulary the rest of the documentation assumes.

  • What Is Suger — what the platform does and which marketplaces it covers.
  • What Is a Cloud Marketplace — how marketplaces work, and what each cloud requires before you can list.
  • Resources — products, offers, entitlements, and buyers, and how they map across marketplaces.
  • Key Terms (Glossary) — plain-language definitions to refer back to when a term is unfamiliar.
  • How You Get Paid (and What You Pay For) — the two separate money flows, and why mixing them up is the most common source of confusion for new customers.
  • GTM Team Ownership — which teams own the marketplace channel, and what each one does in Suger.
  • Integration Timeline — how long listing takes on AWS, Azure, and GCP; a net-new AWS listing runs about three weeks.

Sell and manage deals

The objects you create and work with once a marketplace is connected.

  • Products — browse, create, and manage your marketplace listings in one catalog.
  • Companies — every customer account across your marketplaces, with its entitlements, offers, and activity.
  • Private Offers — track, share, and act on private offers across AWS, Azure, and GCP — cancel, clone, extend, notify contacts, and read each cloud’s offer statuses.
  • Direct Sales with Suger — how a deal flows when your team sells directly, self-serve or negotiated.
  • Private Offer Field Mapping — decide how Salesforce or HubSpot data populates the fields of a marketplace offer.

Track usage, revenue, and cost

  • Home Dashboard — marketplace activity, revenue, and time-sensitive deals at a glance.
  • Usage Metering — one interface for reporting metered usage; the page lists which pricing models support it on each cloud.
  • Usage Credit — grant credits against a customer’s usage-based entitlement.
  • Cloud Commits and Drawdown — when a purchase retires a buyer’s committed cloud spend, and how the rules differ per cloud.
  • Suger Billing — what you pay Suger for AI features, invoiced monthly through Stripe. For billing your customers, see Billing below.

Manage records, exports, and notifications

  • Files — legal agreements, order forms, brand assets, and integration logs in one place.
  • Table Export — export table data to external storage, once or on a schedule.
  • Email Notification — choose who receives which Suger notification events.
  • Contact Page — manage the partner-facing contacts used in co-sell motions.
  • Service Quotas — the limits on how many resources you can provision, where to view them in console settings, and how to request an increase.

Connect Suger to your systems

  • API Access — call the Suger API with the OAuth 2.0 client-credentials flow.
  • Webhook — subscribe to Suger events from your own backend.
  • Signup URL Redirect — send a buyer from the marketplace to your own signup page after purchase.

Bill your customers and automate operations

  • Billing — meter, price, invoice, and collect payment from the customers you sell to.
  • Workflow — automate operations with triggers, logic, and integration nodes, without writing code.

Pick the marketplace you sell through

Listing, offers, and revenue are cloud-specific.

  • AWS Marketplace — the broadest channel, with the most decisions to make up front: product type, a pricing model AWS locks at publication, and a review of your buyer experience.
  • Azure Marketplace — everything runs through Microsoft Partner Center, and it is the only cloud offering both a time-bound private offer and a permanently priced private plan.
  • Google Cloud Marketplace — the longest run-up: Partner Advantage vendor approval and solution validation first, then listing approval in phases.
  • Snowflake Marketplace — you sell a data product or application to consumers identified by Snowflake account, and a provider profile must exist before any paid listing.
  • Alibaba Cloud Marketplace — one integration covers both the China and international markets, and you publish on Alibaba while Suger imports the product and runs the transactions.
  • Oracle Cloud Marketplace — the narrowest: published SaaS listings sync in hourly, and offers are a one-time contract value sent to a buyer’s tenancy.

Scope and limits