Create Funding

Apply for AWS partner funding directly from a HubSpot deal using the Suger App — any of the seven AWS funding programs, from Market Development Funds and Proof of Concept to the Migration Acceleration Program and MPOPP Grow.

Overview

Funding is money AWS contributes to the work you do around a deal — a marketing activity, a proof of concept, a migration, or promotional credits for the customer. You apply for it, AWS reviews it, and the approved amount is paid out as cash or as credits.

The Funding tab on the Suger app card is where those applications live. From it you can submit a new funding application against the deal in front of you, and see every application already raised from that deal with its current status.

For the console-side view of the funding lifecycle — what each status means, how approvals and claims progress, and where funding lives outside HubSpot — see Co-Sell Funding.

Availability

Funding in HubSpot is AWS only, and it requires the AWS ACE (Partner Central) integration.

• If your Suger organization has no AWS integration, the New Funding button does not appear on the card at all.
• If your AWS connection still uses the legacy AWS S3 API, the button appears but opens an AWS S3 API Deprecated notice instead of the form. Ask your administrator to upgrade to the AWS ACE API.

There is no Azure or GCP equivalent of this tab.

Prerequisites

• The Suger App must be set up in HubSpot and the Suger app card must be visible on your deal pages. If you haven’t done that yet, see Configuration.
• Your Suger organization must have an AWS ACE (Partner Central) integration. No product is required.

Create a funding application

You pick the program on the deal, Suger pre-fills the form from the deal, and on submit Suger sends the application to AWS Partner Central and tracks it on the deal’s Funding tab:

1. Open the deal and click the “Suger” tab at the top of the page.

2. Click the “New Funding” button. The Create Funding Application panel opens.

3. Choose a Program Type and a Funding Type. Both are required before the form appears — until then the panel reads “Select a program type and funding type to load the funding form prefilled from this deal.”

   Program Type	Funding Type
   Market Development Funds	Cash or Credit
   Proof of Concept	Cash or Credit
   Migration Acceleration Program	Cash only
   PIF: SCA GenAI Proof Of Concept Funding	Cash or Credit
   PIF: SCA GenAI Marketing Development Funds	Cash or Credit
   ISV Workload Migration	Credit only
   MPOPP Grow	Credit only

   When a program has only one funding type, Suger selects it for you and the Funding Type field is locked. What each program pays for is covered in Choose a funding program.

4. Wait for the pre-fill to finish. As soon as both selections are made, Suger maps your deal onto the funding form and a “Previewing from deal…” spinner runs while it does.

   • If part of the deal could not be mapped cleanly, a Mapping warnings alert appears above the form, naming each field and the reason. Check those fields before you submit. A field Suger could not fill at all is simply left for you to complete — no alert is shown for it.
   • If there is no mapping for this program and funding type, a Preview unavailable warning appears and the form opens empty, ready to fill in by hand.
   • Changing Program Type or Funding Type clears the pre-filled values and runs the preview again, so values from the previous selection never leak into the new form.

   HubSpot has its own funding mappings: an admin sets them up in the Suger Console for HubSpot, one per program and funding type, and a Salesforce mapping for the same program does not pre-fill a HubSpot deal. See Create AWS funding from a HubSpot deal.

5. Complete the form. It is organized into accordions — Funding Request, Opportunity, Project Information, Cash Request or Credit Request, Marketplace Offer, Wallet and Attachment — and shows only the ones your program uses. The Migration Acceleration Program has a layout of its own; see Migration Acceleration Program below.

   Every other program asks for Project Name, Business Description, the partner contact’s First Name, Last Name, Email Address and Job Title, Planned Start Date, Planned End Date, AWS Account ID, Country Activity is Executed and — for a US activity — State(s) Activity is Executed, and takes an Attachment for supporting documents. On top of that:

   Program	Linked AWS opportunity	Wallet	Also asks for
   Market Development Funds	—	Required	The WWPS consent checkbox
   Proof of Concept	Yes — required	—	Annual Recurring Revenue (ARR), optional AWS Pricing Calculator URL(s), optional Customer Also Considering
   PIF: SCA GenAI Proof Of Concept Funding	Yes	—	Annual Recurring Revenue (ARR), optional AWS Pricing Calculator URL(s), the WWPS consent checkbox
   PIF: SCA GenAI Marketing Development Funds	—	Required	The WWPS consent checkbox
   ISV Workload Migration	Yes	—	Workload Source Being Deprecated, Annual Recurring Revenue (ARR) and its Annual Recurring Revenue Calculation Method
   MPOPP Grow	Yes	Optional	Annual Recurring Revenue (ARR), Total Contract Value, optional AWS Pricing Calculator URL(s), Customer Also Considering, Workload Name, Project Type, Is this a new service being deployed?, optional Other Notes, the WWPS consent checkbox, and the Marketplace Offer accordion

   • Linked AWS Opportunity ID is pre-filled with the deal’s own AWS opportunity when it has one. The list offers only opportunities at a stage the program accepts:

     Program	Opportunity stages offered
     Proof of Concept, PIF: SCA GenAI Proof Of Concept Funding	Technical Validation, Business Validation, Committed, Launched
     ISV Workload Migration	Launched
     MPOPP Grow	Business Validation, Committed, Launched
     Migration Acceleration Program	Any stage

   • Wallet lists your organization’s active wallets for that program — Market Development Funds, PIF: SCA GenAI Marketing Development Funds and MPOPP Grow each draw on wallets of their own.

   • Dates. Planned Start Date must be at least 14 days from today and in the current year. Planned End Date must be in the current year, after the start date, and before the 16 December to 1 January blackout.

   • Low ARR. On Proof of Concept and PIF: SCA GenAI Proof Of Concept Funding, an ARR below 10,000 needs an AWS Pricing Calculator URL(s) entry or an attachment of type AWS Pricing Calculator.

   • MPOPP Grow’s Marketplace Offer. Once you pick the opportunity, Suger fills AWS Marketplace Offer - optional with the Marketplace offer linked to that opportunity, and AWS Marketplace Product - optional from that offer. Leave both empty if the opportunity has no linked offer. If the offer list cannot load, the field reads “Failed to load offers — reopen the panel to retry”.

6. Fill in the Cash Request or Credit Request accordion — see Cash requests and Credit requests below.

7. Click Submit. Suger confirms with “Funding application submitted!”, returns you to the Funding tab, and the new application appears in the table. If it does not show up immediately, refresh the card. If anything on the form is still invalid, the panel says “Please check and fix the form errors” instead.

Cash requests

Every cash request asks for your Payee Central Account Profile ID — 10 to 13 letters or digits, from your company’s Amazon Payee Central profile. It replaces the Invoice Entity Name, Invoice Remit Country and Invoice Remit Address fields, which are gone from the form, and a cash request cannot be submitted without it. The rest of the accordion depends on the program:

Where a program takes several claims, Add Cash Claim adds one, up to 10, and Remove Claim drops one. Claim dates must be in the current year and inside the planned start and end dates.

On a Market Development Funds claim, MDF Funding % is calculated from the amounts you enter and is capped at 50 — you cannot request more than half the activity cost.

Credit requests

Migration Acceleration Program

A Migration Acceleration Program (MAP) request is always cash, and its form is laid out differently:

For what AWS expects on a MAP request, see Migration Acceleration Program requests.

Track applications on the Funding tab

The Funding tab lists every funding application raised from this deal:

Before you raise your first application, the tab shows “No funding applications — Create one from this deal with the New Funding button.”

Open an application’s details

Click an application’s name to open its details. They are read-only:

• A failed application leads with the error. An AWS funding application failed alert at the top gives its error message.
• Overview — Name, Program, Suger Status and AWS Status, External ID, Benefit ID, Catalog, Fulfillment Types, and when the application was created and last updated.
• Application Details — the fields this program’s application carries, such as the project name, planned dates, country, ARR or migration phase. Fields the application does not use are left out.
• Cash Request with a Cash Claims table, or Credit Request.
• Approval — where the application stands in your organization’s funding approval workflow, when one applies: its status, decision date and message.
• Partner Contact, Associated Resources (the AWS opportunity or wallet the application is linked to) and Attachments.

Once an application is submitted, the Suger Console is where you follow it through review, approval, and claims — see Co-Sell Funding. The HubSpot card shows the status and the details; the console holds the full lifecycle.

Troubleshooting common issues

Frequently Asked Questions

Do I need a product in Suger to apply for funding?

No. Funding is the exception on this card — offers and resale authorizations are built on a product, but a funding application is built on the deal plus your AWS ACE integration. You can apply for funding even if you have no products set up.

Can I apply for funding on an Azure or GCP deal?

No. Funding on the Suger card is AWS-only. The New Funding button does not appear unless your organization has an AWS integration.

What is the difference between Cash and Credit?

A cash request is tied to your company’s Amazon Payee Central account — AWS takes the invoicing details from that profile — so every cash program asks for its Payee Central Account Profile ID instead of invoice fields, and Market Development Funds cash claims also carry projected leads. A credit request asks for promotional credits instead: Market Development Funds, both PIF: SCA GenAI programs and MPOPP Grow ask for a number of codes and a value per code, ISV Workload Migration asks for a credit amount, and Proof of Concept for the total cost of the project. Not every program offers both — the Migration Acceleration Program is cash-only, and ISV Workload Migration and MPOPP Grow are credit-only.

Why is the MDF Funding % capped at 50?

AWS funds up to half the cost of an MDF activity. The field is calculated from the activity cost and the amount you request, and it will not go above 50 — if it does, lower the requested amount or raise the total activity cost.

Where do I track the application after submitting?

In the Suger Console. The Funding tab in HubSpot shows the current status and the AWS external ID, and clicking an application’s name opens its details, including any error; the full review, approval, and claim lifecycle lives in the console — see Co-Sell Funding.