Product Types
Before you build a listing, decide what type of product you’re selling on AWS Marketplace and whether you can create it directly in Suger.
Overview
Your product type determines how buyers deploy your software, what AWS requires from you technically, and how long it takes to go live. This page explains each AWS Marketplace product type, how they differ, and which ones you can create directly in Suger.
Product Types at a Glance
AWS Marketplace supports several product types. The right one depends on how your software is delivered to buyers.
| Product type | How it’s delivered | Can be created in Suger? | AWS reference |
|---|---|---|---|
| SaaS | Hosted by you; buyers access it through your environment | ✅ Yes | SaaS-based products |
| Professional services | Human-delivered engagements (consulting, training, implementation, etc.) | ✅ Yes | Professional services products |
| AMI | Pre-installed software image buyers launch in their own AWS account | ⚠️ Create in AWS first, then it syncs to Suger | AMI-based products |
| Container | Packaged container images buyers deploy in their own AWS environment | ⚠️ Create in AWS first, then it syncs to Suger | Container-based products |
| Machine learning | Algorithms or model packages deployed via Amazon SageMaker | ❌ Not supported in Suger | Machine learning products |
| AI agent | Conversational agents deployed as SaaS or containers | ⚠️ Depends on the deployment type | AI agent products |
Reporting usage through Suger
Product type also decides whether you can report metered usage to AWS through Suger.
Container and AMI listings cannot. AWS meters those products from the buyer’s own AWS environment, so there is no external usage to send. On a container or AMI entitlement, the Report Usage and Report Usage in Batch buttons on the Metering page are greyed out, and their tooltip reads “Reporting usage externally is not supported for container and AMI product listings.”
SaaS, professional services, and machine learning entitlements are unaffected — report usage for those in Suger as normal.
What’s Next
Once you’ve decided on your product type, your next step is choosing your pricing model. See Choose the right AWS Marketplace pricing model.
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