Create and manage a private offer

Easily create private offers from Salesforce opportunities using the Suger App within your Salesforce Console, then manage them — extend, cancel, notify contacts, or download the EULA — without leaving Salesforce.

Overview

A private offer is a custom deal you send to a specific buyer through a cloud marketplace — AWS, Azure, or GCP. It includes your negotiated pricing, contract terms, and expiration date. Think of it as sending a quote: once the buyer accepts it, the contract is live and billing starts automatically through the marketplace.

After adding the Suger App to your Salesforce Console, you can create these private offers directly from opportunities — no need to switch to the Suger Console. You can also create Agreement-Based Offers (ABO) from Salesforce. Once an offer has been created, you can manage it from the same Suger Widget on the opportunity — extend the expiry date, cancel it, notify contacts, and download the EULA file.

Prerequisites

• The Suger App must be installed, connected, and set up with the Suger widget on your opportunity pages.
• You need the Suger User, Suger User - Marketplace, or a cloud-specific marketplace permission set assigned to your Salesforce account. If you can’t see the New Offer button on an opportunity, your permission set is likely missing or incorrect — see Permission Sets.
• The product you want to create an offer for must already exist in Suger. If it doesn’t, create it in the Suger Console first before continuing.

Create a private offer

1. Navigate to the opportunity’s detail page and click the New Offer dropdown button at the top of the Suger App. If you don’t see the widget, it may not be added to your page layout yet — see Add Suger widgets and buttons to Salesforce pages.

2. Locate and click the “Private Offer” button.

3. Choose the product on which the private offer will be based and complete the required fields in the form. Note that the required fields may vary depending on the cloud marketplace and the type of offer.

   • The product list shows only the products available in your Suger account.
   • If you are assigned a cloud-specific permission set (for example, Suger Marketplace - AWS), you will only see products for that cloud.

4. Once all necessary information is filled in, submit the form to create the offer.

5. You are all set!

What happens next

After you submit the offer:

• Suger creates the offer record in your Salesforce org, linked to the opportunity.
• The offer is sent to the cloud marketplace (AWS, Azure, or GCP) for processing.
• Once the marketplace confirms the offer, the offer status updates and the offer URL becomes available.
• You can then copy the offer URL from the offer record and send it to the buyer — they use it to review and accept the offer in their cloud marketplace account.

Track private offer status

After creating a private offer, you can track its progress directly from the Opportunity page via the embedded Suger widget. All offer and entitlement data synced from the marketplace is displayed in real time within the widget — no need to switch platforms.

1. Once you click Create, you’re returned to the Opportunity detail page. The Suger widget immediately displays the new offer with the status PENDING_CREATE.

2. Wait up to 5 minutes, then refresh the widget. The offer status updates to one of the following:

   • Create Success — the offer was successfully created in the marketplace but has not yet been sent to the buyer.
   • Pending Acceptance — the offer has been pushed to the marketplace and the buyer has been notified.

3. When the buyer accepts the offer, the widget updates to show Accepted, and you’ll see the corresponding Offer object linked within the widget.

4. Click the offer directly in the widget to open a detailed view, including pricing, contact information, term details, and entitlement data.

Clone a private offer

You can quickly create a new offer based on an existing one.

1. Open the Opportunity that contains the existing offer.
2. In the Suger widget, click the offer you want to clone.
3. In the top-right corner of the offer view, locate the arrow-down button next to the Refresh icon.
4. Click the dropdown and select Clone.
5. A new offer form opens with pre-filled details from the original offer. Make any necessary changes and click Create to submit.

Manage an existing offer

Once a private offer has been created from an opportunity, you can manage it without leaving Salesforce. Open the Opportunity that contains the offer, then click the offer in the Suger Widget to open the Offer Page. From there you can extend the expiry date, cancel the offer, notify contacts, and download the EULA file.

Extend a private offer

1. Open the Opportunity that contains the private offer.
2. In the Suger Widget, click the offer you want to extend.
3. Click the arrow-down button next to the Refresh icon in the top-right corner.
4. Select Extend from the dropdown menu.
5. Update the Expiry Date to a new future date, then save.

Cancel a private offer

1. Open the Opportunity that contains the private offer.
2. In the Suger Widget, click the offer you want to cancel.
3. Click the arrow-down button next to the Refresh icon in the top-right corner.
4. Select Cancel from the dropdown menu.
5. Confirm the cancellation when prompted.

Notify contacts

1. Open the Opportunity that contains the private offer.
2. In the Suger Widget, click the offer you want to notify contacts about.
3. Find the Notification Contacts card on the right side of the Offer Page.
4. Click Add Contact.
5. Choose the contact(s) you want to notify and confirm.

Download the EULA file

1. Open the Opportunity that contains the private offer.
2. In the Suger Widget, click the offer you want to review.
3. Scroll down to the bottom of the Offer Page.
4. The EULA file is available in the last section of the Offer Page.

Configure CRM field mapping for private offers

Configuring Salesforce private offer field mapping lets you auto-generate private offer fields from your CRM, so information is pre-populated when sending offers from Salesforce. This saves time and reduces manual entry errors during deal submission. Field mapping is set up in the Suger Console by your Salesforce admin.

1. Access the Suger Console — the central hub for managing configurations and settings.
2. Navigate to the Settings tab.
3. Select the Private Offer setting.
4. Create a new configuration.
5. Choose the Cloud partner and associated CRM for which you want to configure the field mapping.
6. Map Salesforce fields to the fields relevant to private offers. For example, associate offer names with opportunities, the buyer AWS account ID with the corresponding field, and offer expiration dates with the relevant fields.
7. Save the configuration.

AWS private offer required fields

Troubleshooting

Frequently asked questions

Can I create offers for AWS, Azure, and GCP from the same place?

Yes — as long as you have products set up for each cloud in Suger and the right permission set assigned. The product selector in the offer form shows products across all clouds you have access to.

Can I create an Agreement-Based Offer (ABO) from Salesforce?

Yes. Agreement-Based Offers are supported from Salesforce — you don’t need to use the Suger Console for this.

What is field mapping and do I need it?

Field mapping is an optional configuration that automatically pre-fills offer form fields with data from the Salesforce opportunity — like buyer name, contract value, or close date. Your Salesforce admin sets this up. You can still create offers without it, but you’ll need to fill in all fields manually.

The offer was created successfully but the buyer can’t find the link. What do I do?

Open the offer record in Salesforce and click Copy Offer URL, then send that link directly to the buyer. Make sure at least 3–5 minutes have passed since the offer was created, otherwise the URL may not be available yet.

Will the offer show up in the Suger Console too?

Yes. Any offer created from Salesforce is also visible in the Suger Console under your offers list.

Dimension-tag discounts (GCP, AWS, Azure)

When your organization has dimension tagging enabled (configured in the Suger web console), the discount step of a private offer shows a tag-based discount panel in place of the per-dimension rate table, for GCP, AWS, and Azure offers:

• Build a rule from tag conditions (e.g. region contains us-east) and apply one discount to every matching dimension at once.
• Apply a saved discount group from your org library, then set its discount %.
• Override individual dimensions, and set a default for everything untagged.
• The dimension list is searchable and paginated, so it stays responsive even for products with many dimensions.

Percent vs. Absolute pricing (AWS & Azure)

AWS and Azure offers can price a dimension either as a percentage off the product list rate or as an absolute negotiated price. A Percent / Absolute toggle switches between the two faces without losing the entered values:

• Percent — the tag-filter discount panel; the final rate is list × (1 − discount%).
• Absolute — a flat fixed-price editor; you enter the negotiated price directly and the panel shows the equivalent discount for reference.

When you reopen a hand-priced (legacy) offer whose rates differ from the current product list, it opens in Absolute so your negotiated prices are preserved exactly.

Azure per-plan configuration

Azure offers configure discounts per plan: each absolute-priced plan gets its own collapsible section, so plans that share a meter can be discounted independently, and a single offer can mix percentage plans with absolute plans.

For GCP prepay offers with multiple installments, each editable installment is configured independently; already-charged (locked) installments are shown read-only and are never changed.

Dimension tagging does not apply to AWS Machine Learning, AWS Professional Service, AWS Reseller, or Azure Application / Virtual Machine offers — those keep their standard pricing.

Any user who can create an offer can also save a rule as a reusable discount group to the org library. Applying discounts to the current offer never requires saving a group.