Azure Marketplace

Selling on Azure Marketplace runs through Microsoft Partner Center, so the gating step is on Microsoft’s side: your business must be enrolled in the Microsoft AI Cloud Partner Program with a verified Partner ID, and your Partner Center account must be linked to your Azure tenant. Once that is true, Suger connects to Partner Center and manages listings, private offers, entitlements, and metering for you. Microsoft’s certification review is the long pole in a net-new listing — budget about three weeks in total — while pointing an offer you already publish in Partner Center at Suger is closer to five days.

Two things about Azure are worth knowing before you read further. Microsoft calls a listing an offer, which is the same thing Suger and the other clouds call a product — so one Suger product maps to one Partner Center offer. And Azure gives you two ways to price for a single customer: a time-bound private offer, or a private plan added to the live product and hidden behind a tenant allow-list. No other marketplace in this documentation has both.

Get listed on Azure Marketplace

1. Self-Serve Onboarding Guide — the phased path from Partner Center account and publisher profile through to your first private offer, at your own pace.
2. Integration — the account-eligibility checklist to run in Partner Center first, then how to grant Suger access.
3. Pricing Model — Azure offers only Flat Rate and Per User, only Flat Rate supports metered usage, and every plan on the same product must share whichever you pick.
4. List Product — fill in the listing in Suger, submit it, and finish publishing in Partner Center.

Give one customer their own price

• Create Private Offer — a time-bound negotiated deal on an existing plan, priced either as a percentage discount or as an absolute price.
• Private Plan — a new, permanently priced plan added to a product that is already live, visible only to the Microsoft Entra tenant IDs you list.
• Accept Private Offer — the buyer’s side, including the Enterprise Agreement and Azure subscription roles they need before they can accept.

Bring a channel partner into the deal

• CPPO — extend a margin to a Cloud Solution Provider partner reselling your software, or build a multiparty private offer where several partners contribute to one customer deal.

Keep the listing and the numbers current

• Update Product — what you can change in Suger (the fulfillment URL) versus what has to be changed in Partner Center, broken down by listing status.
• Revenue — how Suger joins Partner Center’s Commercial Marketplace Analytics revenue report with the earnings export to show billed amounts, marketplace fees, and payout dates.

Scope and limits