Suger

Buy with AWS

Put an AWS Marketplace purchase flow directly on your own website.

Overview

Buy with AWS lets you place an AWS Marketplace purchase flow on your own website. Instead of sending buyers to AWS Marketplace to find your listing, you add a Buy with AWS button to your product or pricing page. When a buyer clicks it, they go straight into AWS’s procurement flow for your product.

Two related buyer-facing elements share the same setup:

  • Try with AWS — surfaces a free trial offer in the same flow, if you have one configured.
  • Available in AWS Marketplace — a badge and source code snippet you add to your site so the Buy with AWS and Try with AWS buttons render for visitors.

Prerequisites

Set up the Buy with AWS button

Open the Buy with AWS settings

  1. Go to the Product menu in the Suger Console.
  2. Open the AWS listing you want to configure.
  3. Click More actions in the top-right corner, then select Buy with AWS.

This opens the Buy With AWS dialog, where you get your embed code and configure how the button behaves.

Buy with AWS option under More actions on an AWS listing

Get your embed code

At the top of the dialog, under Demo, you see a live preview of the Buy with AWS button along with the Available in AWS Marketplace badge.

  1. Click Source code to expand the code snippet.
  2. Copy the snippet into your website.

Once added, the Buy with AWS and Try with AWS buttons render on your product page, along with the Available in AWS Marketplace badge.

Source code snippet for the Buy with AWS button and Available in AWS Marketplace badge

Configure the button behavior

Below the demo, fill in the following fields to control what happens when a buyer clicks the button:

FieldWhat it does
Buy with AWS URLRedirects buyers to the AWS Marketplace procurement page for your product, and for a specific offer if one is selected below.
Public or Private OfferOptional. Choose a specific private or public offer to show the buyer, including its pricing and legal terms. If left blank, all offers available to the buyer are shown, newest to oldest.
Free Trial OfferOptional. Choose a free trial offer to show the buyer. If left blank, all available offers are shown, newest to oldest. This is what powers the Try with AWS experience.
Request Private OfferOptional. Select a workflow to let the buyer request a private offer directly from you.
Source URLOptional. Used in the co-branded page’s breadcrumb bar and cancel button to send the buyer back to the page they came from. Must be registered in AWS Marketplace, and passed using URL encoding.

Add UTM tracking (optional)

To track traffic from the Buy with AWS button in your marketing analytics, fill in any of the following:

FieldWhat it does
UTM ContentUrchin Tracking Module (UTM) content parameter for tracking traffic to a specific website.
UTM MediumUTM medium parameter for tracking traffic to a specific website.
UTM SourceUTM source parameter for tracking traffic to a specific website.
UTM CampaignUTM campaign parameter for tracking traffic to a specific website.

Try with AWS

Try with AWS shares the same dialog and button placement as Buy with AWS, but surfaces a free trial offer instead of a paid one. It activates when you select a Free Trial Offer in the settings — once selected, a Try with AWS URL becomes available.

Available in AWS Marketplace

To showcase your products as Available in AWS Marketplace:

  • Copy the source code: Insert the Suger-provided source code snippet into your website.
  • Display the buttons: The Buy with AWS and Try with AWS buttons appear on your product pages, along with the Available in AWS Marketplace badge.

Frequently Asked Questions

  • Can I use Buy with AWS for any product type?

    No. It is currently limited to SaaS listings with subscription pricing. AWS may expand support to other types in the future.

  • What is the difference between Buy with AWS and Try with AWS?

    They share the same dialog and button placement. Try with AWS surfaces a free trial offer instead of a paid one — it activates when you select a Free Trial Offer in the settings.

  • Do I need to fill in every field?

    No. Only Buy with AWS URL is required to get a working button. Offer selection, private offer requests, source URL, and UTM fields are all optional.