AWS Marketplace

AWS Marketplace is the broadest channel Suger supports, and the one with the most decisions to make before you write a word of your listing. You choose a product type, then a pricing model that AWS locks once the listing is published, and AWS reviews the finished listing — including a walkthrough of your buyer experience — before anyone can buy. A net-new listing takes about three weeks end to end, roughly two of which are AWS’s review; moving a listing you already have onto Suger takes about five days.

You connect once, by launching a CloudFormation stack that creates an IAM role Suger uses to act on your AWS Marketplace seller account. From then on, listings, private offers, reseller authorizations, metering, refunds, and even AWS support cases run from the Suger Console rather than the AWS Marketplace Management Portal.

Get your product listed

Work through these in order the first time.

1. Self-Serve Onboarding Guide — the whole journey in phases, starting from AWS seller registration, tax, and bank details before Suger is involved at all.
2. Integration — run the CloudFormation stack that grants Suger access, and enable EventBridge so a single buyer can hold several concurrent agreements.
3. Product Types — SaaS and professional services are built directly in Suger; AMI and container products must be created in AWS first and then sync in; machine learning products are not supported.
4. Pricing Model — compare subscription, contract, contract-with-subscription, and free, and understand why the choice cannot be changed once the listing is published to Limited.
5. List Product — build the listing, fulfillment, and pricing that become one AWS Marketplace product.
6. Submit Your Listing for Approval — the final implementation checklist and the buyer-experience demo video AWS reviewers ask for.

Close a deal with a private offer

• Create Private Offer — build subscription, contract, combined, agreement-based, professional services, container, AMI, and free-trial offers, and see which support commits, installments, or multiple currencies.
• Private Offer Best Practices — what to collect before you start, and the eligibility, expiry, and start-date rules that most often derail an offer.
• Sync Dimensions to Private Offers — add a newly-listed usage dimension to offers you already released, in bulk, without touching their existing prices.
• Channel Partner Private Offers (CPPO) — authorize a reseller at wholesale pricing and track the resale opportunity, the partner’s offer, and the resulting entitlement in one place.
• Accept Private Offer — the buyer’s side of the transaction, useful when a customer asks what they will see and which AWS permissions they need.

Keep a live listing current

• Update Listing — edit, republish, restrict, or clone a published listing, and see what each AWS listing status still lets you change.
• Buy with AWS — put the AWS purchase flow on your own pricing page, currently for SaaS listings with subscription pricing.
• Deployed on AWS Badge — what the badge signals to buyers, and how to submit your architecture for AWS review.

Track the money

• Revenue — how Suger turns the AWS Marketplace Data Feed into revenue records, and what each invoiced, collected, disbursed, and forgiven amount means.
• Finance, Billing, and Tax — the workflow for your finance team: which console pages to live in, disbursement settings, event notifications, and tax.
• Refunds and Cancellations — request a refund or cancel an agreement from the Entitlements page instead of filing an AWS support ticket.

Sell in specialized AWS channels

• Bedrock Managed Entitlements — extend the contracted price from a Bedrock model private offer to every member account in the buyer’s AWS Organization, instead of just the payer account.
• AWS China Marketplace — sell SaaS to mainland China through the separately operated Ningxia and Beijing marketplace, using a distinct China seller account.

Work with AWS itself

• Migrate to AWS Partner Central 3.0 — move your team’s Partner Central access into the AWS Console; this changes how people sign in, not how ACE data syncs to Suger.
• AWS Support Cases — open an AWS case, read AWS’s replies, and respond, from the same console you manage offers in.

Scope and limits