Create Offer
Easily create private offers directly from a HubSpot deal using the Suger App.
Overview
A private offer is a custom deal you send to a specific buyer through a cloud marketplace — AWS, Azure, or GCP. It includes your negotiated pricing, contract terms, and expiration date. The buyer receives a link to review and accept the offer directly in their cloud marketplace account. Once the buyer accepts it, the contract is live and billing starts automatically through the marketplace.
After adding the Suger App to your HubSpot Console, you can create these offers straight from a deal, without leaving HubSpot. For more details on offers, see Understand Marketplace Offers.
Prerequisites
- The Suger App must be set up in HubSpot and the Suger app card must be visible on your deal pages. If you haven’t done that yet, see Configuration.
- The product you want to create an offer for must already exist in Suger. If it doesn’t, create it in the Suger Console first before continuing.
Create an offer
- Navigate to the deal’s detail page and click the “Suger” tab at the top of the page.
- Locate and click the “New Offer” button.
- Choose the product on which the private offer will be based. The product list shows only products available in your Suger account.
- Complete the required fields in the form. Note that the required fields may vary depending on the cloud marketplace and the type of offer.
- Once all necessary information is filled in, submit the form to create the offer.
- You are all set!
What happens next
After you submit the offer:
- Suger creates the offer and links it to the HubSpot deal.
- The offer is sent to the cloud marketplace for processing.
- Once the marketplace confirms the offer, the offer status updates and the offer URL becomes available.
- Copy the offer URL and send it to the buyer — they use it to review and accept the offer in their cloud marketplace account.
- The offer is also visible in the Suger Console under your offers list.
Troubleshooting common issues
| Issue | Possible cause | Resolution |
|---|---|---|
| No Suger tab visible on the deal page | The Suger app card has not been added to the deal layout | Follow Configuration to add the app card |
| No New Offer button visible inside the Suger panel | The HubSpot integration connection has been disrupted | Go to Suger Console → Settings → Integrations → HubSpot and click Verify to re-verify the connection |
| Product list is empty | No products have been set up in Suger | Confirm that products exist in the Suger Console before creating an offer |
| Form fields are blank — not pre-filled from the deal | Field mapping has not been configured | Field mapping is an optional admin setup. Contact your admin to configure it |
| Offer URL is not available after the offer is created | The marketplace has not finished processing the offer yet | Wait 3–5 minutes and refresh the page. The URL appears once the marketplace confirms the offer |
| Offer was created but is not visible on the deal | Sync between Suger and HubSpot is delayed | Refresh the page after a few minutes. If it still doesn’t appear, confirm the offer was created successfully in the Suger Console |
Frequently asked questions
Can I create offers for AWS, Azure, and GCP from HubSpot?
Yes — as long as products are set up for each cloud in Suger. The product selector in the offer form shows all available products across clouds.
What is field mapping and do I need it?
Field mapping is an optional configuration that automatically pre-fills offer form fields with data from the HubSpot deal — like company name, deal value, or close date. It saves time and reduces manual entry errors. You can still create offers without it, but you’ll need to fill in all fields manually.
Will the offer show up in the Suger Console too?
Yes. Any offer created from HubSpot is also visible in the Suger Console under your offers list.
The buyer can’t find the offer link. What do I do?
Open the offer in HubSpot or in the Suger Console and copy the offer URL directly. Make sure at least 3–5 minutes have passed since the offer was created — the URL is not available until the marketplace confirms it.