Plain-language definitions of the core Suger and cloud-marketplace terms — product, offer, entitlement, buyer, metering, bookings, billings, cash collected, disbursement, co-sell, and the marketplace acronyms.
Key Terms (Glossary)
The rest of the docs use these terms often. Skim them once, then refer back whenever a word is unfamiliar.
For how the core objects relate to each other, see Resources.
Core objects
Term
What it means
Product
Your listing on a cloud marketplace — the thing you sell. Manage all of yours in Products.
Offer
How a buyer can purchase a product. Either a public offer (self-serve, listed for anyone) or a private offer (negotiated for a specific buyer).
Public offer
A standard, publicly listed offer any buyer can accept without negotiation.
Private offer
A custom, negotiated offer (price, terms, duration) extended to one buyer. See Private Offers.
Entitlement
The active contract created when a buyer accepts an offer — what the buyer is entitled to use, and the record you meter and bill against.
Buyer
The customer who purchased your product in a marketplace.
Company
A customer account in Suger that groups the buyers, contacts, and deals for one organization. See Companies.
Selling and billing
Term
What it means
Quote-to-cash
The full journey from quoting a deal to collecting the cash — Suger centralizes this for marketplace deals.
Metering
Reporting how much a customer used so usage-based pricing can be billed. See Usage Metering.
Usage dimension
A named unit you meter on (e.g. seats, API calls, GB).
Bookings
Revenue attributed to a channel in a period — the first stage of the revenue lifecycle. In Suger this tile is derived from revenue records, not from signed-contract value. See Revenue Overview.
Billings
The invoice amount issued in a period — the share of bookings that has actually been invoiced.
Cash collected
Invoices the marketplace or Stripe has confirmed the buyer paid. The channel is holding this cash; it has not yet been paid out to you, and channel fees are deducted before payout.
Disbursement
The payout the cloud marketplace sends you after collecting a buyer’s payment (minus the marketplace fee). See How You Get Paid.
Revenue recognition
Your accounting treatment of when revenue is earned, driven by your contract and by when you satisfy your performance obligations. It is independent of when the cloud disburses cash — Suger reports the cash stages above, not your revenue-recognition schedule.
Entitlement terms
The commit, included quantity, and pricing attached to an entitlement — the basis for Usage Credits.
Co-sell and partners
Term
What it means
Co-sell
Selling jointly with a cloud provider’s sales team; you share a deal (“referral”) with the cloud so their reps help close it.
Referral
A co-sell deal shared between you and a cloud partner (inbound from the partner, or outbound from you).
Marketplace acronyms
Term
What it means
CPPO
Channel Partner Private Offer (AWS) — a private offer sold through a reseller/channel partner.
MPO / MPPO
Multiparty Private Offer (Azure) — a private offer involving a publisher and a reseller.
