Plain-language definitions of the core Suger and cloud-marketplace terms — product, offer, entitlement, buyer, metering, disbursement, co-sell, and the marketplace acronyms.
Key Terms (Glossary)
The rest of the docs use these terms often. Skim them once, then refer back whenever a word is unfamiliar.
For how the core objects relate to each other, see Resources.
Core objects
Term
What it means
Product
Your listing on a cloud marketplace — the thing you sell. Manage all of yours in Products.
Offer
How a buyer can purchase a product. Either a public offer (self-serve, listed for anyone) or a private offer (negotiated for a specific buyer).
Public offer
A standard, publicly listed offer any buyer can accept without negotiation.
Private offer
A custom, negotiated offer (price, terms, duration) extended to one buyer. See Private Offers.
Entitlement
The active contract created when a buyer accepts an offer — what the buyer is entitled to use, and the record you meter and bill against.
Buyer
The customer who purchased your product in a marketplace.
Company
A customer account in Suger that groups the buyers, contacts, and deals for one organization. See Companies.
Selling and billing
Term
What it means
Quote-to-cash
The full journey from quoting a deal to collecting the cash — Suger centralizes this for marketplace deals.
Metering
Reporting how much a customer used so usage-based pricing can be billed. See Usage Metering.
Usage dimension
A named unit you meter on (e.g. seats, API calls, GB).
Disbursement
The payout the cloud marketplace sends you after collecting a buyer’s payment (minus the marketplace fee). See How You Get Paid.
Entitlement terms
The commit, included quantity, and pricing attached to an entitlement — the basis for Usage Credits.
Co-sell and partners
Term
What it means
Co-sell
Selling jointly with a cloud provider’s sales team; you share a deal (“referral”) with the cloud so their reps help close it.
Referral
A co-sell deal shared between you and a cloud partner (inbound from the partner, or outbound from you).
Marketplace acronyms
Term
What it means
CPPO
Channel Partner Private Offer (AWS) — a private offer sold through a reseller/channel partner.
MPO / MPPO
Multiparty Private Offer (Azure) — a private offer involving a publisher and a reseller.
