GCP Marketplace

Google Cloud Marketplace has the longest run-up of the marketplaces Suger supports. Before you can list anything, your organization has to join Google Cloud Partner Advantage and be approved as a Marketplace vendor, which includes Google validating your solution architecture. Budget about four weeks for a net-new listing, three of which are Google’s review; migrating an existing listing takes about five days. Google also approves listings in phases — each phase must clear before the next opens, and editing something after submission restarts the review for that phase.

Suger connects to your Producer Portal project using Workload Identity Federation, so no long-lived service account keys change hands. Once connected, Suger manages listings, private offers, entitlements, and usage metering. A few steps still have to be done in the Producer Portal itself, because Google does not expose an API for them — the listing guide calls out exactly which ones.

The path to your first Google Cloud sale

1. Self-Serve Onboarding Guide — the phased plan, including the Partner Advantage and solution-validation work that has to happen before Suger enters the picture.
2. Integration — prepare your GCP project, create the service account Suger impersonates, and complete the Workload Identity Federation handshake.
3. Pricing Model — free, subscription, usage-based, and combined; unlike AWS and Azure, one Google Cloud listing can carry more than one of them.
4. List & Update Product — one guide for both publishing a listing and changing it later, with the phase-by-phase approval sequence and the steps that must happen in Producer Portal.
5. Create Private Offer — combine a product plan, custom offer pricing, a prepay or postpay schedule, and a contract duration into one negotiated deal.
6. Revenue — read the charges, disbursement, and insights reports Google drops into your Cloud Storage bucket as normalized revenue records.

Hand the deal to a buyer or a reseller

• Accept Private Offer — what the buyer does with the offer link, and the Cloud Billing and procurement IAM roles they need before they can accept.
• CPPO — authorize a channel partner at wholesale pricing through a Reseller Private Offer Plan, then follow the partner’s offer and the resulting entitlement in Suger.

Scope and limits