Deployed on AWS Badge

Understand what the “Deployed on AWS” badge means, how AWS determines eligibility, and how to submit your architecture for review.

Overview

The AWS Deployed badge is a designation AWS applies to eligible AWS Marketplace products that run entirely on AWS infrastructure. It helps buyers quickly identify products that are deployed on AWS and whether they align with their AWS procurement and cloud governance requirements.

The badge appears on your AWS Marketplace listing and in search results.

To learn more, see the AWS announcement (May 2025).

Why the Badge Matters

The badge can have a direct impact on how buyers evaluate and purchase your product.

It can help you win enterprise deals

Many large companies pre-commit to spending a certain amount with AWS through programs such as Enterprise Discount Programs (EDPs) and Private Pricing Addendums (PPAs). Buyers often prioritize products that qualify for AWS purchasing programs because it helps them maximize the value of their AWS commitments. The Deployed on AWS badge gives buyers a clear signal that your product runs entirely on AWS infrastructure and may be eligible for those programs.

It builds buyer confidence

For procurement, security, and cloud governance teams, the badge provides a quick indication that AWS has reviewed the architecture information associated with the product and determined that it qualifies for the designation.

Requirements

At a high level, AWS needs to verify one thing: your product runs entirely on AWS.

To qualify for the AWS Deployed badge:

• Your application plane (where customer workloads and data are processed) runs on AWS.
• Your control plane (where you manage, operate, and provision the product) runs on AWS.
• Any third-party services that store, process, or transmit customer application data also run on AWS.

You demonstrate this by submitting an architecture diagram as part of your AWS Marketplace listing. For more details, see AWS’s architecture guidelines.

Submit Your Architecture Diagram to AWS

AWS evaluates eligibility based on the architecture information attached to your AWS Marketplace listing. To submit:

1. Create an architecture diagram showing how your product is deployed.
2. Upload the diagram through the AWS Marketplace Management Portal (AMMP).

Frequently Asked Questions

• Can I sell on AWS Marketplace without the badge?

  Yes. The badge is optional and is not required to publish or transact through AWS Marketplace.

• When should I submit my architecture for review, before or after my listing goes live?

  Your listing needs to exist in the AWS Marketplace Management Portal (AMMP), but it does not need to be publicly live. You can submit architecture details as a change request for listings that are still in a Limited state. If earning the badge is important for launch, consider submitting while your listing is still in Limited so you have time to address any feedback from AWS.

• My product uses third-party services. Can I still qualify?

  It depends on what those services do with your buyers’ data. AWS allows the following outside of AWS with no conditions: CDNs, DNS services, and corporate identity providers (like Okta or Azure AD). For more details, see the SaaS architecture guidelines on AWS.

• What does the review process look like?

  AWS does not publicly document the review process for the badge. What AWS does describe is the submission process — you update your architecture details and upload your diagram in the AMMP, and AWS reviews what you have submitted. If you have questions about review status or timelines, contact your AWS Marketplace representative or reach out to AWS Seller Operations directly.

• Do I need to submit architecture details for every listing?

  Yes. AWS evaluates eligibility separately for each AWS Marketplace product. Qualifying one listing does not automatically qualify your other listings. If you have multiple products, you need to submit architecture details for each one individually.