GCP Marketplace Onboarding Guide

Everything you need to go live on Google Cloud Marketplace with Suger, step by step, at your own pace.

What to expect

This is a self-serve guide — no need to wait for a meeting to get started. GCP has more upfront prerequisites than AWS or Azure, so plan ahead and start early. The full journey from account setup to your first private offer typically takes 4-5 weeks, most of that being GCP’s review period and Solution Architecture Validation rather than your own work time. Your actual hands-on time commitment is roughly 4-6 hours spread across the process.

Use your dedicated Slack channel for questions at any point, or email support@suger.io for urgent issues — self-serve support is async, with responses within 1 business day.

Work through Phases 0-5 in order — Phases 4 and 5 are optional, skip them if they don’t apply to you.

Before you start

• Your business — a registered legal business entity and a company email address (not a personal Gmail or similar).
• A Google Workspace or Cloud Identity account — required to create a GCP Organization, a prerequisite for becoming a Marketplace vendor. If your company already uses Google Workspace, you’re covered.
• A GCP account — active, with billing enabled. Create one at cloud.google.com if you don’t have one.
• Someone with GCP admin access — a few steps in Phase 0 require managing IAM, service accounts, and Workload Identity Federation in your GCP project (~30-45 minutes).
• Your product — deployable on GCP (required for Google’s Solution Architecture Review), plus a live fulfillment URL and a support email and URL.
• A logo — a company or product logo in PNG format.

Other items like bank account details can be set up as you go.

Phase 0: Become a GCP Marketplace vendor

This phase has more steps than AWS or Azure because Google requires additional validation before vendors can publish products. Work through each step in order — each is a dependency for the next.

Estimated time: ~4-6 hours of hands-on work, plus 3 to 4 weeks for Google’s review and approval process.

Once these are complete, connect your GCP Marketplace account to Suger — see Integrate GCP Marketplace with Suger.

Phase 1: Account setup

Before you can connect marketplaces or create listings, you’ll need a Suger organization and access to the Suger Console.

Estimated time: ~10 minutes of hands-on work, plus up to 1 business day for organization approval.

1. Go to console.suger.io and sign up using your company email domain (not a personal email).
2. Your organization stays in a Pending Approval state until the Suger team approves it — send a quick message in your shared Slack channel once you’ve created it so we can process the approval. Once approved, you’ll get a confirmation email. Approval typically takes up to 1 business day; if you haven’t heard back after that, reach out again in your Slack channel.
3. Once approved, invite the teammates who will participate in the implementation — see Invite Your Team.

Phase 2: Create your product listing

In this phase, you’ll create your Google Cloud Marketplace listing in Suger and submit it to Google for review — this is the listing customers will see when they discover your product in Google Cloud Marketplace.

Estimated time: ~1-2 hours of hands-on work, plus ~3 weeks for Google’s review.

In the Suger console, go to Products → Create Product, select Google Cloud Marketplace, and complete your listing. Suger uses AI-assisted templates to help generate your initial content — review and customize it before submitting. See Create and Publish a GCP Marketplace Listing.

Unlike AWS and Azure, Google communicates review feedback through your Partner Support ticket rather than email — monitor that ticket throughout the review in case Google requests changes. If you have an active deal waiting on your listing, let your Suger contact know — listings can be expedited in that case.

Phase 3: Go live & test with a private offer

Once your listing is approved, confirm it’s live and validate the buyer experience end to end before working with real customers.

Estimated time: Less than 1 hour once your listing has been approved.

1. In the Suger Console, go to Product, open your GCP product, and confirm the status is Public. Copy the Marketplace URL and open it in an incognito window — if it loads, your product is live.
2. Create and accept a private offer using an account you control, to verify your private offer workflow, fulfillment, and entitlement processing all work before inviting real customers. See Create a GCP Marketplace Private Offer. This is separate from — and happens after — the billing test Suger already ran jointly with Google to validate your listing during Phase 2.

Don’t skip this step — it’s much easier to catch issues here than after a real customer transacts.

Phase 4: CRM integration (optional)

If your team uses Salesforce or HubSpot, connect it to Suger to manage private offers and co-sell opportunities more efficiently. Skip this phase if you use neither.

• Salesforce (~1 hour, requires a Salesforce Admin) — lets your sales team send private offers and share opportunities without leaving Salesforce. See Integrate Salesforce with Suger.
• HubSpot (~10 minutes, requires access to install apps and grant CRM permissions in HubSpot) — enables co-sell capabilities from the Suger console. See Integrate HubSpot with Suger.

Phase 5: Co-Sell setup (optional)

If you plan to co-sell with Google Cloud and your Suger subscription includes Google Cloud co-sell capabilities, complete this phase — otherwise, skip it. Google Cloud co-sell lets you share sales opportunities with your Google account team so they can collaborate with you throughout the sales cycle.

Estimated time: ~30 minutes for the integration, plus any additional time to complete Google’s co-sell requirements.

Connect Google Cloud Partner Advantage to Suger — see Integrate GCP Partner Advantage with Suger. Then configure field mapping yourself in Settings → Co-Sell so opportunities sync correctly between your CRM and Google Cloud — see Co-Sell Configuration. Reach out to your Suger contact only if you need help with complex custom mappings.

You’re live — what’s next

Congratulations! You’re ready to start transacting with customers through GCP Marketplace using Suger. From here, your focus shifts from setup to day-to-day marketplace operations — creating private offers, managing agreements, tracking revenue, and growing your marketplace business.

Self-serve customers

Your onboarding is complete; post in your dedicated Slack channel or email support@suger.io, and expect a response within 1 business day.

SMB / Mid-Market / Enterprise customers

Your Customer Success Manager will schedule a post-launch check-in to help you plan your growth strategy, manage private offers, set up co-sell workflows, and answer product questions.

Important links