# The Benefits of Co-Selling with AWS

Co-selling with AWS helps you amplify reach, accelerate deal cycles, and unlock joint revenue opportunities—and Suger automates the engagement with AWS Sales Teams so you can scale faster.

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## Overview

Co-selling with AWS is a go-to-market strategy that aligns your sales motions with AWS. By sharing opportunities through the AWS Co-Sell program, you gain access to dedicated partner resources, benefit from increased customer trust, and maximize the value of your cloud marketplace investments.

Suger's Co-Sell initiative streamlines and automates this process—integrating your CRM directly with the AWS ACE system (APN Portal) so you can submit, manage, and track co-sell opportunities without friction.

## Why Co-Sell with AWS?

### 1. Access to AWS Sales Teams

By sharing opportunities through the AWS Co-Sell program, you can get your deals in front of AWS Account Managers and Solution Architects. This increases the likelihood of getting AWS support during the sales cycle—particularly for large or strategic opportunities.

Suger makes this seamless by integrating your CRM directly with the AWS ACE system (APN Portal), letting you submit, manage, and track co-sell opportunities in one place.

### 2. Accelerated Sales Cycles

When AWS reps are involved, they can help validate your solution, introduce you to key stakeholders, and assist with procurement via AWS Marketplace. This can shorten the time from first conversation to signed deal.

Suger's workflows ensure that co-sell opportunities are created with the right metadata and mapped to the correct AWS stakeholders from the start. [Configure field mapping using Suger.](/integrations/aws-partner-network-api/)

### 3. Increased Customer Trust

Listing and co-selling through AWS gives customers an added layer of credibility. Buyers already engaged with AWS see value in solutions that are AWS-validated and jointly sold. Using Suger to list and co-sell reinforces your cloud-native credibility while simplifying the transaction process for your sales team.

### 4. Access to Incentives and Programs

Co-sell-qualified deals may unlock AWS incentives such as Proof of Concept (POC) funding, marketing development funds (MDF), and Private Pricing Agreements (PPAs).

Suger helps ensure your co-sell deals are properly tracked in your CRM (Salesforce, HubSpot) and flagged for incentive eligibility through its integrations and automation.

### 5. Simplified Procurement through AWS Marketplace

Co-selling also supports transacting through AWS Marketplace, making procurement faster and easier for customers—especially enterprise buyers with AWS spend commitments. With Suger, you can generate private offers and tie them to co-sell opportunities, making the transition from opportunity to transaction effortless.

## How Suger Supports the AWS Co-Sell Process

| Co-Sell Stage | Suger's Value |
| --- | --- |
| **Opportunity Identification** | Easily identify co-sell eligible opportunities from Salesforce by applying your own internal filters to your reports. |
| **Opportunity Sharing** | With one click, submit selected CRM opportunities to AWS ACE. [Bulk share CRM opportunities to ACE.](/cosell/cosell-outbound/) |
| **Stakeholder Mapping** | Suger automatically identifies the AWS Sales Reps associated with co-sell opportunities and enables event-based workflows to keep them informed. Configure automated email notifications to proactively engage AWS reps as soon as opportunities are shared, improving alignment and response times. |
| **Status Tracking** | Centralized tracking and updates within Salesforce or HubSpot. View your entire ACE pipeline within your CRM and monitor opportunity statuses, AWS rep engagement, and key milestones—all in one place, without logging into the ACE portal. |
| **Private Offer Creation** | Create AWS private offers directly from your CRM opportunities and automate linking your accepted private offers to co-sell opportunities. |
| **Reporting & Attribution** | Track co-sell impact and revenue attribution from one source of truth. Suger provides a Salesforce Dashboard that consolidates co-sell activity, opportunity status, and revenue—giving you full visibility into pipeline performance and AWS partnership impact. |

## Get Started

AWS Co-Sell is more than a partnership—it's a growth engine. With Suger's end-to-end co-sell automation, you can focus on what matters: closing more deals, faster, with AWS.

For more information or to activate your co-sell automation, contact your Suger CSM or visit the **Co-Sell** tab in the [Suger Console](https://console.suger.io).