# Outbound Referral

Share opportunities from your CRM with partners

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## Overview

With your co-sell configurations, sharing with partners can be as easy as a few mouse clicks.

## Outbox

Outbox is the place to show your CRM opportunities that are ready to be sent to partners.

Without any configuration, this tab lists all your CRM opportunities.
You can click the filter button to specify various filters to narrow down the scope:

> <img src="https://imagedelivery.net/pNNvR2_tZYczcQ3leBU_1A/4d1aae26-f7ca-4c51-fb27-331572ea3900/public" alt="Filter options for narrowing down Outbox opportunities" style="max-width:500px;width:100%;display:inline;margin:0 auto;box-shadow: 5px 5px 5px #eee" />

You can also use the search box on the top right:

> <img src="https://imagedelivery.net/pNNvR2_tZYczcQ3leBU_1A/007080d9-96b1-4f04-d623-8156ca61a600/public" alt="Search box for Outbox opportunities" style="max-width:500px;width:100%;display:inline;margin:0 auto;box-shadow: 5px 5px 5px #eee" />

## Share an Opportunity

Below is an example where we share a Salesforce opportunity with AWS.

1. Find an opportunity from the Outbox.
2. Click on the opportunity name (in **<span style="color:teal">teal</span>** color) which navigates to the detail page.
3. Click the `share` button on the top right.
4. In the pop-up dialog, fill in required fields. Also fill in optional fields as you need.
   > <img src="https://imagedelivery.net/pNNvR2_tZYczcQ3leBU_1A/a5a6f437-3bd7-4ae7-f93a-3da47b6a6400/square" alt="Share opportunity dialog with required and optional fields" style="max-width:500px;width:100%;display:inline;margin:0 auto;box-shadow: 5px 5px 5px #eee" />
5. If all validation passed, the `Submit` button will be clickable. Click on it.
6. Suger sends this to AWS. This process usually takes ~5 seconds but sometimes it takes longer.
7. The shared opportunity will be moved to the "In Sync" tab.
   > <img src="https://imagedelivery.net/pNNvR2_tZYczcQ3leBU_1A/3e5097da-603a-4ec1-9a86-ea50a6a3cf00/public" alt="Shared opportunity listed in the In Sync tab" style="max-width:500px;width:100%;display:inline;margin:0 auto;box-shadow: 5px 5px 5px #eee" />
8. You can click on it to check the details. You should see the "APN CRM Unique Identifier" in the "Destination" section on the bottom.
   > <img src="https://imagedelivery.net/pNNvR2_tZYczcQ3leBU_1A/1fd8c136-5fc1-4678-edcd-60611404f800/public" alt="APN CRM Unique Identifier shown in the Destination section" style="max-width:500px;width:100%;display:inline;margin:0 auto;box-shadow: 5px 5px 5px #eee" />

## Bulk Share

You can share multiple opportunities at the same time.
This can be very efficient if your CRM data is in good quality (e.g., all postal codes are filled)
and the field mappings & templates are well-configured.

1. Click the `Bulk Share` button to enter the selection mode.

   > <img src="https://imagedelivery.net/pNNvR2_tZYczcQ3leBU_1A/ef8aaaa0-4e95-49c9-c250-78a6d4d0ab00/public" alt="Bulk Share selection mode for Outbox opportunities" style="max-width:500px;width:100%;display:inline;margin:0 auto;box-shadow: 5px 5px 5px #eee" />

2. Select those you want to share and click `Submit`.
3. A dialog will pop out showing the AWS opportunity we are about to submit.

   > <img src="https://imagedelivery.net/pNNvR2_tZYczcQ3leBU_1A/1c1566b6-d570-4446-27fc-809ca901e100/public" alt="Bulk share confirmation dialog for AWS opportunities" style="max-width:500px;width:100%;display:inline;margin:0 auto;box-shadow: 5px 5px 5px #eee" />

   You can click on any of them to check the details.

4. If all validation passed, you can click the `Submit` button. Otherwise you'll need to manually fill them.

## Auto-Enrich Referrals

Save time and improve data quality by automatically filling in missing company and contact information when sharing opportunities with cloud partners. The auto enrichment feature helps ensure your referrals have complete information, increasing the chances of successful partner engagement.

### How It Works

When you preview an opportunity before sharing it with a cloud partner (AWS, Azure, or GCP), Suger can automatically fill in missing fields like company addresses, contact names, and more. This happens seamlessly in the background - you'll see the enriched data right in your preview.

**To enable auto enrichment:**

1. Go to **Settings** → **Cosell** → **Cosell Configs**
2. Find your partner configuration (AWS, Azure, or GCP)
3. Enable the **Auto-Enrich Referrals** option

<img src="/img/cosell/outbound/enable-auto-enrich.png" alt="Auto-Enrich Referrals option enabled in Cosell Configs" style="max-width:880px;width:100%;display:inline;margin:0 auto;box-shadow:5px 5px 5px #eee" />

Once enabled, the enrichment will happen automatically whenever you preview opportunities for that partner. Your existing data is always preserved - only empty fields are filled in.

### What Information Is Needed

For the enrichment to work effectively, your CRM data needs to have some basic information about the company and contacts.

**For company information**, the service needs at least:

- Company name, or
- Company website/domain

**For contact information**, the service needs at least:

- Contact email address, or
- Contact first and last name (along with company information)

If these basic fields are missing in your CRM data, the enrichment service won't be able to find additional information for that record.

:::warning
In some cases, our enrichment service may not be able to find information for certain companies.
:::

### What Fields Can Be Enriched

The auto enrichment feature can fill in many commonly required fields for each cloud partner. Here's what can be automatically populated:

#### AWS

**Company Information:**

- Company name and website
- Full address (country, state, city, street address, postal code)
- Industry classification

**Contact Information:**

- Email address
- First and last name
- Job title

#### Azure

**Company Information:**

- Company name
- Full address (country, state, city, street address, postal code)

**Contact Information:**

- Email address
- First and last name
- Job title

#### GCP

**Company Information:**

- Organization name and domain
- Full address (country, state/province, city, postal code, street address)
- Industry classification
- Company region
- Employee count

**Contact Information:**

- Email address
- First and last name (given name and family name)
