# Concepts

These pages explain the model the rest of the Suger documentation assumes: what a cloud marketplace is and what each cloud requires before you can list, how products, offers, entitlements, and buyers relate across AWS, Azure, and GCP, where the money flows, and how a negotiated deal moves from private offer to entitlement to payout. If cloud marketplaces are new to you, read What Is a Cloud Marketplace, then Resources, then How You Get Paid, before you build anything.

They explain rather than instruct: the console steps live in [Console](/console/), [Settings](/settings/), and each marketplace section, and the setup path lives in [Get Started](/get-started/).

## Understand the marketplace model

- **[What Is a Cloud Marketplace](/concepts/what-is-cloud-marketplace/)** — how marketplaces work, why selling through one benefits a software vendor, and what each cloud requires before you can list.
- **[Resources](/concepts/resources/)** — products, offers, entitlements, and buyers, how they map across marketplaces, and the difference between an offer and an entitlement.
- **[Cloud Commits and Drawdown](/concepts/commit-drawdown/)** — when a marketplace purchase retires a buyer's committed cloud spend, and how the rules differ per cloud.

## Follow the money and the deal

- **[How You Get Paid (and What You Pay For)](/concepts/how-you-get-paid/)** — the two separate money flows, marketplace revenue the cloud pays you and AI-feature usage you pay Suger for, and why mixing them up is the most common source of confusion for new customers.
- **[Direct Sales with Suger](/concepts/direct-sales/)** — how a deal runs when your team sells directly, from a self-serve public offer or a negotiated private offer to an active entitlement, and what to do when terms change.

## Decide who does what

- **[GTM Team Ownership](/concepts/gtm-team-ownership/)** — which go-to-market teams own the marketplace channel, the problems each one runs into, and what each one does in Suger.

## Look up a term

- **[Key Terms (Glossary)](/concepts/glossary/)** — plain-language definitions of the Suger and cloud-marketplace vocabulary, from offer and entitlement to disbursement and the marketplace acronyms.